The Most Viral Products of 2025, According to Your Favorite Influencers

One big trend we’re seeing for 2025? Less-is-more makeup, says Kiitan Akinniranye, a fashion and beauty creator based in Atlanta.

“People are getting tired of having a million and one products, so I’m hoping there will be a shift toward quality multifunctional skin-care products, simple skin-care routines, and more natural makeup looks,” she says. “One product that perfectly embodies this trend is the Danessa Myricks Beauty Yummy Skin Blurring Balm Powder—I absolutely love it. It’s multifunctional, easy to use, and gives a beautifully blurred finish.”

The past few years have seen a huge rise in beauty and wellness tech, and it’s a space that is only going to continue to grow, says Madeleine White, content creator and founder of sleepwear brand See You Tomorrow.

“As we move into 2025, I predict we’ll see a continued focus on investing in high-quality, science-backed devices that deliver long-term results,” she says. “One product I can’t stop recommending is the CurrentBody Skin LED Hair Regrowth Device. This device uses clinically proven LED technology to support hair growth and improve overall scalp health—a game-changer for anyone experiencing thinning hair or wanting to enhance their hair-care routine. For me, it’s been a staple in my routine. It’s easy to use, fits seamlessly into my self-care routine, and, most importantly, it delivers real results.”

Every year there’s one skin-care product that blows up seemingly out of nowhere, and beauty content creator Wendy Cung Ly has a good idea which one it’ll be for 2025.

“After looking through my beauty room, this is the one product that I strongly believe will blow up even more next year—maybe even going mainstream,” she says. “This mask’s advanced and personalized formulas cater to various skin types. What stands out to me is the inclusion of reedles, which is an ingredient I personally have never seen before in a face mask. This ingredient helps enhance skin hydration and rejuvenates the skin like no other face mask.”

As Glamour editors also predict, 2025 is the year we are all going to get serious about our sleep hygiene. And lifestyle influencer Isabel Tan predicts we will all rely on wellness tech to help.

“I’ve seen a huge interest among people DM’ing me about things like my Hatch alarm,” she says. “It’s honestly become such a staple in everyone’s beauty routine this year. Tech and AI are only going to become a bigger part of our lives, and I see it in our beauty routines too.”

Like many people, actor, host, and influencer Lauren Wood has been reevaluating the plastic products in her kitchen and switching to more-natural options. Her new obsession? Clay cookware.

“Clay pots have become my go-to,” she says. “For a healthier new year, I recommend exploring the benefits of cooking with clay. My top choice is VitaClay, known for its unglazed materials and honest sources.”

There’s nothing better for cozy season than a room full of candles, and influencer Nora Fondie has a solution if you’re not comfortable with a bunch of open flames.

“I’m a candle lover but have had some bad experiences with lighting them in my room, so I’m definitely looking into buying a candle warmer lamp,” she says. “It’s a much safer way to scent your home without needing an open flame, and it also makes your candles last longer. Since home decor is very trendy, I think candle-warmer lamps are going to become very popular.”

There’s always a new product that #BeautyTok can’t get enough of, and content creator Tatyana Lafata knows which one will be next.

“A product I have fallen in love with that I think will be a hit in the new year is the Victoria Beckham concealer pen,” she says. “It’s such a perfect everyday concealer with a light-to-medium formula—I don’t even feel it on my skin. It comes in four shades. The push pen applicator is amazing. I feel like once you try it, you won’t want to use anything else. Obsessed.”

Skin-care girlies, get ready to become obsessed with PDRN. Dr. Ewoma Ukeleghe, who creates content about skin care and beauty in addition to being a medical doctor, says PDRN, a.k.a. polynucleotides, is the next big ingredient we’ll all be searching for.

“Unsurprisingly, K-beauty is at the forefront of this innovation,” she says. “During a recent trip there, I picked up the Rejuran Nutritive Cream. All I can say is that it works.”

It’s time for your gardening era. Sophie Habboo—former Made in Chelsea reality-TV star, podcaster, and influencer—has her eye on this smart garden, which helps you grow fresh fruits, veggies, and herbs in a small space.

“As someone who values eating organic, this is the perfect solution for having easy, year-round access to fresh produce,” she says. “Living in a big city like London, where space is limited and the weather can be unpredictable, it can be challenging to maintain a traditional garden. The Smart Garden offers a low-maintenance way to cultivate your green thumb. Plus, it’s stylish and seamlessly blends into the home."

Highlighters? Sooo 2024. Actor and influencer Alyssa McKay is all about glow sticks in the new year.

“I love my glow stick from Merit in the shade Cava,” she says. “It gives me the most natural and beautiful glow. It’s been my go-to replacement for highlighters.”

It seems every year brings a new innovation that drives nail trends, and Emily Coyne, a.k.a. podcaster Emily O and Bows, thinks 2025’s will be Dazzle Dry.

“This healthier alternative to gel dries quickly, lasts for weeks, and is great for travel or at-home manicures,” she says. “Some nail salons already use it, and I think it will gain even more popularity this year as the perfect in-between option for regular polish and gel.”

Tower 28 is one of those brands that it seems to be constantly going viral on TikTok, and that won’t change in 2025. Alexis Wilkerson, a lifestyle creator who splits her time between NYC and Philadelphia, says she predicts the SOS Daily Rescue Spray will be the next one of the brand’s products you’ll be seeing all over your FYP.

“This spray is perfect for any skin type and has so many helpful benefits,” she says. “It’s a daily toner treatment with anti-inflammatory and antibacterial ingredients that help keep the skin calm and flare-free, and it’s so soothing.”

Lady Gaga’s Haus Labs is a brand we predict you’ll be seeing a lot more of in the new year. Bria Jones, a beauty and lifestyle creator from Dallas, can’t stop singing its praises.

“This foundation airbrushes your face in real time, but in a way that looks natural,” she says. “I have dry, sensitive skin, and since this foundation has skin care in it, such as niacinamide, it’s really hydrating and helps your skin look healthy. I always come back to this foundation, and it never fails that I get complimented on my skin when I wear it out.”

We all love a good sneaker trend, and Maral Abedin, influencer and founder of influencer talent rep Imperial Management, has her eye on the next big one.

“The New Balance 9060 sneaker is so versatile and can be worn with jeans, leggings, trousers, and more,” she says. “I wear mine almost every day, whether it’s at the gym or to run errands. They are definitely my favorite purchase from 2024, and I will be purchasing another pair in a different color in 2025.”

This simple tool is the one thing lifestyle influencer Mackenzie Horan can't stop talking about.

“I think it’s a must have item for the new year—especially if you’re someone who invests in your clothes and wants to ensure they last,” she says. “In a matter of seconds, it will remove pills from sweaters, workout leggings, and even upholstery, instantly giving your favorite pieces a new lease on life for less than $20. It’s a small but mighty everyday upgrade I think almost everyone could use.”