The Duchess of Sussex is back on the ’gram!
Seven years after Meghan Markle shut down her personal Instagram page and lifestyle blog, The Tig, the mother-of-two has officially hard-launched a new profile with the simple handle @meghan.
On January 1, Markle celebrated the new year by frolicking barefoot on a seemingly empty beach in a loose-fitting white button-up with white capri pants. In the first Instagram reel posted on her new account, Markle runs toward the shoreline before stopping to write “2025” in the sand in particularly elegant script.
“I’m, like, so excited to talk.”
It’s unclear what Markle’s new Instagram profile means for her mysterious lifestyle brand, American Riviera Orchard, which launched its own Instagram page in March 2024 and hasn’t been updated since. Still, it’s possible Markle is simply looking to regain some of the “autonomy” she gave up by deleting her personal social media accounts ahead of her royal wedding to Prince Harry in 2018.
“It was a big adjustment—a huge adjustment to go from that kind of autonomy to a different life,” Markle said during an interview with The Cut in 2022. And what signals control of one’s life quite like wearing all white on a sandy beach without a care in the world for dirt and grime? Now that’s freedom.
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According to an old Page Six report, Meghan Markle first got ahold of the @meghan handle in August 2022, though she clearly has been waiting for the right time to post. This could be the start of a whole new era for the duchess, who stopped using the @SussexRoyal account shortly after stepping down from senior royal duties with her husband in 2020.
With so many social media users vowing to post less in 2025, I personally hope we’re entering Meghan Markle’s (second) influencer era. For years, Markle and Prince Harry have used their platforms to speak out about the dangers of cyberbullying and advocate for safer online environments. Perhaps she’s decided to bring her work directly to Instagram, though you’ll have to follow to find out.
Now if only we could convince her to join TikTok…if we still have it by the end of the month, of course.
From midnight kisses to cozy countdowns.
